Neon Nights የንግድ ትርኢት አዘጋጅ ቦታ በ Hong Kong Trade Development Council የተሠራ ሲሆን በ የዝግጅት እና ክስተት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርዝግጅት· 2021
Neon Nights የንግድ ትርኢት አዘጋጅ ቦታ
በ Hong Kong Trade Development Council
ደንበኛ: Hong Kong Trade Development Council
በ ዝግጅት ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #106406 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Neon Nights የንግድ ትርኢት አዘጋጅ ቦታ
ኒዮን ናይትስ በሆንግ ኮንግ ለሚካሄድ የፋሽን ንግድ ትርኢት የተፈጠረ የዝግጅት ንድፍ ነው። ጽንሰ ሐሳቡ ወቅታዊ የፋሽን ቀለም ዝንባሌዎችን ከሆንግ ኮንግ ጥንታዊ የኒዮን የመንገድ ምልክቶች ገጽታ ጋር ያዋህዳል። ሦስት ክፍሎች ተነድፈዋል። በዝግጅት ስፍራው ዋና መግቢያ ላይ የእንኳን ደህና መጡ ተከላ ቆሟል። የኤግዚቢሽን አዳራሹ መግቢያ ተመሳሳይ አያያዝ አግኝቷል። በአዳራሹ ውስጥ 300 ካሬ ሜትር ስፋት ያለው ባለ ብዙ ተግባር ቦታ የፋሽን ትርኢቶችን፣ ሴሚናሮችን እና መደበኛ ያልሆኑ ስብሰባዎችን ያስተናግዳል። በተቆረጡ ንድፎች ያሏቸው የብረት ፍሬሞች፣ ከኋላ የሚበሩ ባለቀለም ፓነሎች እና የኒዮን ስታይል ምልክቶች ደማቁን ገጽታ ይቀርጻሉ።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Neon Nights የንግድ ትርኢት አዘጋጅ ቦታ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Neon Nights የንግድ ትርኢት አዘጋጅ ቦታ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Neon Nights የንግድ ትርኢት አዘጋጅ ቦታ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- ልኬቶች እና ማሸጊያ
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- መለያዎች
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- የማምረቻ ቴክኖሎጂ
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- የዲዛይን ተግዳሮት
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- ምርምር
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- መነሳሻ
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- የፕሮጀክት ጊዜ
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- የሥራ ሂደት
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- የፈጠራ ባለቤትነት
- Copyrights belong to Hong Kong Trade Development Council, 2019
- የቡድን አባላት
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - የምስል ምስጋና
- Hong Kong Trade Development Council
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