Settlements የተቀናጀ ዘመቻ በ Pancho Gonzalez የተሠራ ሲሆን በ የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2020 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።

ነሐስማስታወቂያ· 2020

Settlements የተቀናጀ ዘመቻ

በ Pancho Gonzalez

ደንበኛ: Inbrax

በ ማስታወቂያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ

14,436

የተረጋገጠ የሽልማት አሸናፊ

ለ #103849 የሽልማት ሁኔታ ያረጋግጡ

ድረ-ገጽ ጎብኝ በ A' Design Award ይመልከቱ ጋዜጣዊ መግለጫ የሽልማት ባጅ

ቀለሞች

ንድፉ

ስለ Settlements የተቀናጀ ዘመቻ

ሰፈራዎች በመላው አለም እና በተለይም በላቲን አሜሪካ ያሉ እውነታዎች ናቸው። ይህ የማስታወቂያ ንድፍ በተለየ መንገድ ገንዘብ ለመሰብሰብ ይፈልጋል እና በመጨረሻ ያልነበረ ፊልም በማስተዋወቅ ያደርገዋል። ትኬት ለማግኘት ሰዎች ቲኬታቸውን ለመግዛት ወደ የፊልሙ ድረ-ገጽ መሄድ ነበረባቸው እና ሲጨርሱ ፊልሙ እንደሌለ ሲገነዘቡ ገንዘባቸውን ለፋውንዴሽኑ መስጠት ይችሉ ነበር።

እውቅናው

ስለ A' Design Award የነሐስ ሽልማት

Settlements የተቀናጀ ዘመቻ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Settlements የተቀናጀ ዘመቻ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Settlements የተቀናጀ ዘመቻ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

ከንድፉ በስተጀርባ

የፕሬስ ኪት

ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።

ልዩ ባህሪያት: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
ልኬቶች እና ማሸጊያ: Trailers, posters, digital ads and social media.
መለያዎች: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
የማምረቻ ቴክኖሎጂ: Integrated campaign across 5 countries in South America.
የዲዛይን ተግዳሮት: First online collecting campaign done by Techo Latam.
ምርምር: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
መነሳሻ: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
የፕሮጀክት ጊዜ: Chile, Peru, Argentina, Brazil and Colombia.
የሥራ ሂደት: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
የፈጠራ ባለቤትነት: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
የቡድን አባላት: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
የምስል ምስጋና: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando