Cut and Paste ብራንዲንግ በ Lisa Winstanley የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የወርቅ ሽልማት አሸናፊ ነው።
ወርቅግራፊክ· 2021
Cut and Paste ብራንዲንግ
ደንበኛ: Lisa Winstanley
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የወርቅ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #103530 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Cut and Paste ብራንዲንግ
ይህ የፕሮጀክት መሣሪያ ስብስብ፣ ቁረጥ እና ለጥፍ፡ ምስላዊ ፕላጊያሪዝምን መከላከል፣ በዲዛይን ኢንደስትሪው ውስጥ ያሉትን ሁሉንም ሰው ሊጎዳ የሚችል ርዕስ ነው፣ ነገር ግን ምስላዊ ፕላጊያሪዝም አልፎ አልፎ ውይይት የሚደረግበት ርዕስ ነው። ይህ ከምስል ላይ ዋቢ በመውሰድ እና ከእሱ በመቅዳት መካከል ባለው አሻሚነት ምክንያት ሊሆን ይችላል. ስለዚህ ይህ ፕሮጀክት ያቀደው በምስላዊ ስርቆት ዙሪያ ግራጫማ አካባቢዎች ግንዛቤን ማምጣት እና ይህንን በፈጠራ ዙሪያ በሚደረጉ ንግግሮች ግንባር ላይ ማስቀመጥ ነው።
እውቅናው
ስለ A' Design Award የወርቅ ሽልማት
Cut and Paste ብራንዲንግ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Cut and Paste ብራንዲንግ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Cut and Paste ብራንዲንግ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
- ልኬቶች እና ማሸጊያ
- The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
- መለያዎች
- branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
- የማምረቻ ቴክኖሎጂ
- This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
- የዲዛይን ተግዳሮት
- The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
- ምርምር
- To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- መነሳሻ
- The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- የፕሮጀክት ጊዜ
- The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
- የሥራ ሂደት
- This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
- የፈጠራ ባለቤትነት
- Copyrights belong to Lisa Winstanley, 2020
- የቡድን አባላት
- Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng - የምስል ምስጋና
- Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
ስፖንሰር የተደረገ
ከ Designers.org ባሻገር ያስሱ
ከማስታወቂያ አጋሮቻችን ምርቶችን፣ አገልግሎቶችን እና እድሎችን ያግኙ።
ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
