Yic Barbecue Market የእይታ ማንነት በ Youjia Gu የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2020 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2020
Yic Barbecue Market የእይታ ማንነት
ደንበኛ: MET Creative Brand
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #100459 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Yic Barbecue Market የእይታ ማንነት
ይክ ባርቤኪው ማርኬት ለአንድ ባርቤኪው ምግብ ቤት የተነደፈ የእይታ ማንነት ነው። ይህ ማንነት በስጋ መጥበሻ ድምፅ ዙሪያ የተገነባ ሲሆን፣ "ዚላ" ተብሎ የሚገለጸው ይህ ድምፅ የብራንዱን መፈክር እና ሰፊውን የፅሁፍ አጻጻፍ ስርዓት ይቀርፃል። ዚላ ቢስት የተባለ ትንሽ ሥጋ-በል ገጸ-ባህሪ፣ ለስላሳ ፊት እና ክፍት አፍ ያለው፣ የብራንዱ አርማ (ማስኮት) ሆኖ ያገለግላል። እንደ ኮከቦች እና የክር ኳሶች ያሉ ክብ ቅርጾች ፕላኔቶችን እና ህዋን የሚያመለክቱ ሲሆን፣ የባርቤኪው ፕላኔት ጭብጥን ይደግፋሉ። ቀላል ብርቱካናማ እና ሰማያዊ-አረንጓዴ ቀለሞች ለማንነቱ አዝናኝ እና ዘመናዊ ስሜት ይሰጣሉ። ይህ ማንነት በ280 ካሬ ሜትር የውስጥ ክፍል ውስጥ ተግባራዊ ሆኗል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Yic Barbecue Market የእይታ ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Yic Barbecue Market የእይታ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Yic Barbecue Market የእይታ ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
- ልኬቶች እና ማሸጊያ
- The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
- መለያዎች
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
- የማምረቻ ቴክኖሎጂ
- The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
- የዲዛይን ተግዳሮት
- If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
- ምርምር
- When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
- መነሳሻ
- Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
- የፕሮጀክት ጊዜ
- The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
- የሥራ ሂደት
- On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
- የፈጠራ ባለቤትነት
- Copyrights belong to Youjia Gu, 2018
- የቡድን አባላት
- Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei - የምስል ምስጋና
- Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.
ስፖንሰር የተደረገ
ከ Designers.org ባሻገር ያስሱ
ከማስታወቂያ አጋሮቻችን ምርቶችን፣ አገልግሎቶችን እና እድሎችን ያግኙ።
ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
