Grand Egyptian Museum የድርጅት መለያ በ Rana Gaber የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2020 A' Design Award የወርቅ ሽልማት አሸናፊ ነው።
ወርቅግራፊክ· 2020
Grand Egyptian Museum የድርጅት መለያ
ደንበኛ: Rana Hossam
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የወርቅ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #100110 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Grand Egyptian Museum የድርጅት መለያ
ግራንድ ኢጂፕሺያን ሙዚየም የጥንታዊ ግብፅ ቅርሶች ሙዚየም የድርጅት መለያ ነው። አርማው ግብፅ ተብለው የሚነበቡ አምስት ሂሮግሊፎችን በጂኦሜትሪያዊ እና ቀላል ቅርፅ በማዋሃድ የተገነባ ነው። ረዥሙ አራት ማዕዘን ቅርፅ ከካርቱሽ ማለትም የንጉሣዊ ስም መጠቆሚያ ክፈፍ የተነሳ ነው። ጥቁር ዋነኛው ቀለም ነው፣ ምክንያቱም የናይል ወንዝ ዳርቻዎች ጥቁሩ ምድር ተብለው ይጠሩ ነበር። ተጨማሪ ቀለሞቹ ከጥንታዊ ግብፅ ጌጣጌጦች የተነሱ ናቸው። ሮቦቶ ዋነኛው የፊደል ቅርፅ ነው፣ ምክንያቱም ማዕዘኖቹና ኩርባዎቹ ከአርማው ጋር ይመሳሰላሉ። የሙከራ የምልክት ሥርዓትም ተዘጋጅቷል።
እውቅናው
ስለ A' Design Award የወርቅ ሽልማት
Grand Egyptian Museum የድርጅት መለያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Grand Egyptian Museum የድርጅት መለያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Grand Egyptian Museum የድርጅት መለያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
- ልኬቶች እና ማሸጊያ
- The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
- መለያዎች
- Visual Identity, Logo, Branding, Typography, Signage system
- የማምረቻ ቴክኖሎጂ
- Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
- የዲዛይን ተግዳሮት
- Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.
If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.
Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge. - ምርምር
- My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.
My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.
I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography. - መነሳሻ
- The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
- የፕሮጀክት ጊዜ
- 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree. - የሥራ ሂደት
- It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
- የቡድን አባላት
- none.
- የምስል ምስጋና
- credits to: Shutterstock and bensound
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
