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AgoraFloreasca UrbanTheory Stedelike Ontspanningswinkelsentrum deur Helen Brasinika

Die ontwerp AgoraFloreasca UrbanTheory Stedelike Ontspanningswinkelsentrum deur Helen Brasinika is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Goud in die Gasvryheid, Ontspanning, Reis en Toerisme Ontwerp-kompetisiekategorie.


GoudGasvryheid· 2020

AgoraFloreasca UrbanTheory Stedelike Ontspanningswinkelsentrum

deur Helen Brasinika

Kliënt: BllendDesign & Research Office

Wenner van die A' Design Award in Goud in die Gasvryheid-kategorie

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Die Ontwerp

Oor AgoraFloreasca UrbanTheory Stedelike Ontspanningswinkelsentrum

Die projek verwys na die binne-, landskap- en beligtingsontwerp van die gemeenskaplike areas van 'n nuwe bestemming en ontspanningsdiens kleinskaalse winkelsentrum. Die resultaat was om deur ruimtelike ontwerp 'n ontspanne atmosfeer te skep, reg in die hartjie van Boekarest. 'n Verwelkomende, boonste skaal en ervaringspunt, sodat dit 'n gemeenskapsgebaseerde bestemming en ervaringsverskaffer kan word. Die voorstel het gefokus op Navorsing Ingeligte Ontwerp, Toekomstige Stede-ontwerpmetodologie en Stormwaterbestuurspraktyke met die oog daarop om 'n volhoubare stedelike plek te vestig wat deur almal omhels kan word.

Die Erkenning

Oor die A' Design Award in Goud

AgoraFloreasca UrbanTheory Stedelike Ontspanningswinkelsentrum is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat AgoraFloreasca UrbanTheory Stedelike Ontspanningswinkelsentrum 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. AgoraFloreasca UrbanTheory Stedelike Ontspanningswinkelsentrum wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe
The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
Afmetings & Verpakking
The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
Etikette
Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
Produksietegnologie
Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
Ontwerpuitdaging
Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
Navorsing
Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
Inspirasie
The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
Projekduur
Concept Design June 2018, delivery of the project December 2018.
Bedryfsvloei
The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
Spanlede
BllendDesign & Research Office, Greece
HBC Development Team, Romania
Brandient, Romania
Evergreen, Green and Planting Solutions
Beeldkrediete
Arthur Zinz Photography

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