Zacapa Reserva Limitada 2019 Romverpakkingsontwerp deur Michelle Mak - forceMAJEURE Design

Die ontwerp Zacapa Reserva Limitada 2019 Romverpakkingsontwerp deur Michelle Mak - forceMAJEURE Design is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Goud in die Beperkte Uitgawe en Pasgemaakte Ontwerp-kompetisiekategorie.

GoudBeperkte Uitgawe· 2020

Zacapa Reserva Limitada 2019 Romverpakkingsontwerp

deur Michelle Mak - forceMAJEURE Design

Kliënt: Diageo

Wenner van die A' Design Award in Goud in die Beperkte Uitgawe-kategorie

55,278

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #99660

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Zacapa Reserva Limitada 2019 Romverpakkingsontwerp

Zacapa Reserva Limitada 2019 is 'n beperkte uitgawe verpakkingsontwerp vir 'n verouderde rom. Die bruin etiket met goue foelie-letterwerk komplementeer die amber- en goue tinte van die vloeistof. Die kenmerkende petate-band, 'n geweefde strooiband wat in spesiale kleure vir hierdie uitgawe deur plaaslike Guatemalaanse ambagsvroue gemaak is, vou om die bottel. Die houerontwerp meng kleurspoelings en teksture geïnspireer deur die Guatemalaanse landskap. Op die houer word die petate-band en die kenmerkende band met proe-notas in goue tinte aangebied.

Die Erkenning

Oor die A' Design Award in Goud

Zacapa Reserva Limitada 2019 Romverpakkingsontwerp is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Zacapa Reserva Limitada 2019 Romverpakkingsontwerp 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Zacapa Reserva Limitada 2019 Romverpakkingsontwerp wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
Afmetings & Verpakking: Bottle: 750 ml
Etikette: #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
Produksietegnologie: This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
Ontwerpuitdaging: The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
Inspirasie: Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
Spanlede: Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director
Beeldkrediete: Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design