Morph Kos- en Drankbemarking deur Mars Design Consultants

Die ontwerp Morph Kos- en Drankbemarking deur Mars Design Consultants is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2020

Morph Kos- en Drankbemarking

deur Mars Design Consultants

Kliënt: Mars Design Consultants

Wenner van die A' Design Award in Brons in die Grafika-kategorie

13,028

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #98855

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Morph Kos- en Drankbemarking

Book Text: Morph is 'n handelsmerkprogram vir 'n dakbar en restaurant in Hangzhou, China. Die identiteit put uit Liangzhu, 'n antieke Chinese liefdesverhaal, en uit die iriserende vlerke van die blou morpho-skoenlapper. Die logo verenig die vlerkvorms van die wyfie- en mannetjie-skoenlapper in een simbool. 'n Donkerpers agtergrond suggereer 'n sterrenag, terwyl die vlerke 'n oorgang van reënboogkleure toon. 'n Kaleidoskoopagtige skoenlapperpatroon is die hoof grafiese element. Die patroon word toegepas op die spyskaart, die vuurhoutjiedosie, bewegingsprojeksies en 'n muurkuns-beeldhouwerk.

Die Erkenning

Oor die A' Design Award in Brons

Morph Kos- en Drankbemarking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Morph Kos- en Drankbemarking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Morph Kos- en Drankbemarking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Afmetings & Verpakking: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Etikette: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Produksietegnologie: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Ontwerpuitdaging: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Navorsing: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Inspirasie: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Projekduur: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Bedryfsvloei: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Patente: MARS
Spanlede: Angela Lu Zhang
Nico Xu YiFei
Beeldkrediete: MARS