Superlimao Handelsmerkidentiteit deur Ruis Vargas

Die ontwerp Superlimao Handelsmerkidentiteit deur Ruis Vargas is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2020

Superlimao Handelsmerkidentiteit

deur Ruis Vargas

Kliënt: Laika

Wenner van die A' Design Award in Brons in die Grafika-kategorie

12,800

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #98423

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Superlimao Handelsmerkidentiteit

Superlimao is 'n handelsmerkidentiteit wat vir 'n Brasiliaanse argitektefirma geskep is. Die logo is geïnspireer deur groteske tipografie, wat 'n ingetoë toon gee wat kontrasteer met 'n reeks kleurvolle illustrasies en patrone. Die identiteit sluit visitekaartjies, plakkers vir die verseël van koeverte, 'n institusionele voorlegging en plakkate in. Die plakkate word op 75 gram offsetpapier gedruk en op mure en beplatings vasgeplak om die kantoorhoofkwartier en boupersele te merk. Die visuele taal kan beide ingetoë en uitdrukkingsvol wees, na gelang van die boodskap en konteks.

Die Erkenning

Oor die A' Design Award in Brons

Superlimao Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Superlimao Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Superlimao Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Afmetings & Verpakking: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Etikette: Brand, poster, logotype, illustration, visual identity, Laika Design
Produksietegnologie: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Ontwerpuitdaging: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Navorsing: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Inspirasie: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Projekduur: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Bedryfsvloei: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Patente: Laika Design
Spanlede: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Beeldkrediete: Laika Design