13 International Cultural Media Handelsmerkidentiteit deur Creator Strategic Marketing Co., Ltd

Die ontwerp 13 International Cultural Media Handelsmerkidentiteit deur Creator Strategic Marketing Co., Ltd is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2020

13 International Cultural Media Handelsmerkidentiteit

deur Creator Strategic Marketing Co., Ltd

Kliënt: CREATOR Strategic Marketing Co., Ltd

Wenner van die A' Design Award in Brons in die Grafika-kategorie

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Kleure

Die Ontwerp

Oor 13 International Cultural Media Handelsmerkidentiteit

13 International Cultural Media is 'n handelsmerkidentiteit wat geskep is vir 'n multimedia-produksiemaatskappy wat aktief is in televisieprogramme, films, kulturele en kreatiewe ontwikkeling en vermaak. Die logo is gebaseer op die woord Thirteen, geteken met handgeskilderde hale wat lewenskrag en spanning uitdruk. Die Arabiese syfer 13 is bygevoeg as 'n aksent, wat verwys na 'n betekenisvolle verhaal uit die stigting van die maatskappy. Swart en goud is die hoofkleure, gekies om kundigheid en 'n internasionale karakter te suggereer. Op koeverte en skryfbehoeftes word die logo bygesny en vergroot vir visuele klem.

Die Erkenning

Oor die A' Design Award in Brons

13 International Cultural Media Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat 13 International Cultural Media Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. 13 International Cultural Media Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Afmetings & Verpakking: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Etikette: branding, identity, entertainment, multimedia, creative
Produksietegnologie: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Ontwerpuitdaging: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Navorsing: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Inspirasie: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Projekduur: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Bedryfsvloei: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Spanlede: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh