The Passion of the Card Leadlight Series Selfbevordering deur Rebecca Burt

Die ontwerp The Passion of the Card Leadlight Series Selfbevordering deur Rebecca Burt is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2020

The Passion of the Card Leadlight Series Selfbevordering

deur Rebecca Burt

Kliënt: Flexicon

Wenner van die A' Design Award in Brons in die Grafika-kategorie

12,558

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #90602

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor The Passion of the Card Leadlight Series Selfbevordering

Loodglasvensters is pragtig as hulle met sonlig verlig is, en is ook 'n unieke manier om hierdie ontwerp- en drukproses ten toon te stel. Hierdie besigheidskaartjies is feitlik met die hand gemaak. Syskerm is op 'n duidelike plastiekvoorraad gedruk en dan een kleur op 'n slag gedroog. Helder gebiede word behandel as 'n kleur wat die volle ontwerppotensiaal van die voorraad ontsluit. 'N Pêrelagtige seël en UV-glans voltooi die proses en skep gesofistikeerde effekte. Die ontwerp kom regtig tot lewe as die kaarte by 'n venster gehou word.

Die Erkenning

Oor die A' Design Award in Brons

The Passion of the Card Leadlight Series Selfbevordering is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat The Passion of the Card Leadlight Series Selfbevordering 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. The Passion of the Card Leadlight Series Selfbevordering bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Afmetings & Verpakking: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Etikette: Brand Identity, Business Card, Screenprinting, Graphic Design
Produksietegnologie: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Ontwerpuitdaging: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Navorsing: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspirasie: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Projekduur: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Bedryfsvloei: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Spanlede: Evan Reiman.
Beeldkrediete: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography