Menogga Handelsmerkontwerp deur 1983Asia

Die ontwerp Menogga Handelsmerkontwerp deur 1983Asia is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2020

Menogga Handelsmerkontwerp

deur 1983Asia

Kliënt: 1983Asia

Wenner van die A' Design Award in Brons in die Grafika-kategorie

17,179

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #86957

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Menogga Handelsmerkontwerp

Menogga is 'n handelsmerkontwerp gebaseer op die kultuur van die Zhuang-minderheid in China. Volgens Zhuang-tradisie is daar 'n legende dat mense uit blomme gebore word, en die godin Menogga word vandag steeds vereer. Die handelsmerkidentiteit dra die vroulike gees, vriendelikheid en verdraagsaamheid wat in hierdie legende gevind word, oor. Tradisionele Zhuang-stofpatrone is geskandeer en met digitale ontwerpsagteware herteken om 'n moderne visuele stelsel te vorm. Die identiteit word toegepas op klere, verpakking en sambrele deur middel van warmstempeling, borduurwerk en floktegnieke. Die doel is om Guangxi se kultuur met 'n breër gehoor te deel.

Die Erkenning

Oor die A' Design Award in Brons

Menogga Handelsmerkontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Menogga Handelsmerkontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Menogga Handelsmerkontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Afmetings & Verpakking: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Etikette: Package design, branding design, traditional culture, Asian design
Produksietegnologie: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Ontwerpuitdaging: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Navorsing: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Inspirasie: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Projekduur: this project finished in March 2018 in Guangxi China
Bedryfsvloei: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Patente: 1983ASIA
Spanlede: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Beeldkrediete: 1983ASIA