Pagoda Korporatiewe Identiteit deur 1983Asia

Die ontwerp Pagoda Korporatiewe Identiteit deur 1983Asia is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2020

Pagoda Korporatiewe Identiteit

deur 1983Asia

Kliënt: 1983Asia

Wenner van die A' Design Award in Yster in die Grafika-kategorie

17,946

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #86954

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Pagoda Korporatiewe Identiteit

Pagoda is 'n korporatiewe identiteit wat vir 'n Chinese vrugtemaatskappy geskep is. Die identiteit is gebou rondom twee aap-mascottes, wat eers as potloodsketse geteken is en daarna met digitale ontwerpsagteware ontwikkel is. Ape is gekies omdat hulle in die Chinese kultuur met vrugte geassosieer word, waar hulle ook wysheid en moed simboliseer. Die mascottes dans deur die vier seisoene, en die blomme rondom hulle verander met elke stemming. Die kleure verwys na blomme, seisoene en die natuur. Die drukproses maak gebruik van ultravioletbedekking en warmstempeling. Die doel is om Asiatiese kultuur met respek vir die natuurlike lewe voor te stel.

Die Erkenning

Oor die A' Design Award in Yster

Pagoda Korporatiewe Identiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Pagoda Korporatiewe Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Pagoda Korporatiewe Identiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
Afmetings & Verpakking: UV, hot stamping
Etikette: Package design, totem, traditional culture, Asian design, fruits
Produksietegnologie: 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
Ontwerpuitdaging: The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
Navorsing: Chinese symbol and totem research
Inspirasie: Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
Projekduur: this project finished in end of 2017 in Shenzhen China
Bedryfsvloei: Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
Patente: 1983ASIA
Spanlede: Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
Beeldkrediete: 1983ASIA