Kalitva Produk Katalogus deur Lana Raizen

Die ontwerp Kalitva Produk Katalogus deur Lana Raizen is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2019 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2019

Kalitva Produk Katalogus

deur Lana Raizen

Kliënt: Kalitva

Wenner van die A' Design Award in Brons in die Grafika-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #73261

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Kalitva Produk Katalogus

Die katalogus is gemaak vir die Russiese vervaardiger van kookgerei. As gevolg van 'n gedetailleerde kennis en vergelykende ontleding van alle versamelings, is die geskikste speserye, kruie en groente gekies, wat die ontwerp van die katalogus aanvul en die voordele van elke versameling beklemtoon. Die hoofblad van die katalogus is gemaak met 'n sny in die vorm van 'n koekpan, waardeur die kleurfoto van die versameling vertoon word. Die handvatsels van die koekpan en die potte op die tweede deklaag is vernis deur sagte aanraking-lak, wat die werklike bedekking van hierdie handvatsels naboots.

Die Erkenning

Oor die A' Design Award in Brons

Kalitva Produk Katalogus is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Kalitva Produk Katalogus 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Kalitva Produk Katalogus bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Afmetings & Verpakking: Width 210 mm x Depth 9 mm x Height 250 mm
Etikette: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Produksietegnologie: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Ontwerpuitdaging: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Navorsing: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspirasie: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Projekduur: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Bedryfsvloei: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Spanlede: Lana Raizen
Beeldkrediete: Photographer: Sergey Fedotov, Kalitva