IGPizza Korporatiewe Identiteit deur Emanuele Grittini & Giuseppe Liuzzo

Die ontwerp IGPizza Korporatiewe Identiteit deur Emanuele Grittini & Giuseppe Liuzzo is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2018 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2018

IGPizza Korporatiewe Identiteit

deur Emanuele Grittini & Giuseppe Liuzzo

Kliënt: IGPizza

Wenner van die A' Design Award in Yster in die Grafika-kategorie

11,164

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #65396

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor IGPizza Korporatiewe Identiteit

IGPizza is 'n korporatiewe identiteit geskep vir 'n wegneemetes-pizzamerk. Die identiteit is gebaseer op patrone geneem van die vorms wat op 'n pizza gesien word, en hierdie patrone vorm teksture wat regoor korporatiewe materiaal en die uitlegte van die verkooppunt gebruik word. 'n Glimlaggende pizza-karakter met 'n uitgestrekte tong gee die merk 'n vriendelike toon. Die pizzaverpakking word met fleksografie gedruk, terwyl die vlugskrif-spyskaart met skermdruk in Pantone-kleure gedruk is. Die verpakkingsgrafika dra ook promosietekste en bestellingsinligting. Die identiteit is saam met die kliënt ontwikkel deur middel van deelnemende beplanning.

Die Erkenning

Oor die A' Design Award in Yster

IGPizza Korporatiewe Identiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat IGPizza Korporatiewe Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. IGPizza Korporatiewe Identiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Afmetings & Verpakking: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Etikette: Friendly, pizza, food, colorful, funny
Produksietegnologie: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Ontwerpuitdaging: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Navorsing: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Inspirasie: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Projekduur: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Bedryfsvloei: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Spanlede: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo