Kadowakamatsu Primêre Funksie: Korporatiewe Webwerf deur Tomohiro Kaji

Die ontwerp Kadowakamatsu Primêre Funksie: Korporatiewe Webwerf deur Tomohiro Kaji is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Silwer in die Webwerf en Webontwerp-kompetisiekategorie.

SilwerWeb· 2026

Kadowakamatsu Primêre Funksie: Korporatiewe Webwerf

deur Tomohiro Kaji

Kliënt: Kadowakamatsu Inc

Wenner van die A' Design Award in Silwer in die Web-kategorie

34,855

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #181494

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Kadowakamatsu Primêre Funksie: Korporatiewe Webwerf

Boekteks: Die Kadowakamatsu Korporatiewe Webwerf herdefinieer eiendomskommunikasie deur eiendom as kulturele infrastruktuur te posisioneer. Deur streeksverband, pasgemaakte tipografie en 'n ingehoue roostersstelsel te integreer, transformeer die ontwerp 'n korporatiewe webwerf in 'n narratiewe platform. Dit verwoord stedelike waarde verby prysmodelle deur 'n ruimtelike en redaksionele gebruikerservaring, wat multidireksionele navigasie en gelaagde betrokkenheid met teks, beeld en projekte moontlik maak, en herraam hoe stedelike waarde waargeneem word.

Die Erkenning

Oor die A' Design Award in Silwer

Kadowakamatsu Primêre Funksie: Korporatiewe Webwerf is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Kadowakamatsu Primêre Funksie: Korporatiewe Webwerf 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Kadowakamatsu Primêre Funksie: Korporatiewe Webwerf is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The design challenges conventional real estate communication by replacing property-based value with cultural narratives.

It fuses philosophy, typography, and regional context into a unified narrative system. A custom typeface, editorial composition combining Japanese and Latin scripts, and a restrained grid structure support multidirectional interaction.

Unlike conventional corporate websites, the platform operates as a cultural and editorial system rather than a product-oriented interface. This approach redefines the role of corporate websites from informational platforms to cultural frameworks.

It positions the website as an act of authorship rather than representation.
Afmetings & Verpakking: Responsive web platform optimized for desktop and mobile devices. Custom JavaScript-based typographic motion was implemented for the introduction sequence.

A modular grid system based on proportional ratios structures the layout. A custom Latin WOFF font was developed for web use. Vertical and horizontal navigation systems are integrated. The platform operates on cloud-based infrastructure optimized for high-resolution imagery and stable performance.
Etikette: Real Estate Branding, Cultural Infrastructure, Corporate Website, Custom Typeface, Editorial Typography, Urban Philosophy, Narrative Design, Interaction Design, Shonan, Digital Architecture
Produksietegnologie: The project was developed through a narrative-based branding methodology integrating historical research of Fujisawa City, archival study of Kadowakamatsu, and interviews with local stakeholders.

These insights informed the narrative structure. A custom typeface was designed from conceptual sketches to digital font production. The website was built using responsive front-end technologies, modular grid systems, and motion design enabling multidirectional interaction.
Ontwerpuitdaging: The primary challenge was translating an abstract corporate philosophy into a coherent digital experience.

Internally, it required defining the cultural role of a real estate company. Externally, it involved balancing editorial expression with usability and technical constraints.

Developing a custom typeface aligned across Japanese and Latin scripts while maintaining conceptual consistency was particularly complex.
Navorsing: Type of Research: Qualitative design research.
Research Objectives: To redefine real estate communication through cultural positioning.
Methodology: Contextual analysis of the Shonan region and the real estate industry.
Data Collection and Tools: Field observation, stakeholder interviews, archival research, typographic prototyping.
Participants: Company stakeholders and regional collaborators.
Results: Established a clear narrative framework and ideological positioning.
Insights and Impacts: Demonstrated a critical alternative to price-based urban valuation.
Effect: Strengthened brand coherence and contributed to cultural discourse in real estate communication.
Inspirasie: The project originated from a critical observation that contemporary real estate practices define urban value primarily through pricing, often neglecting cultural identity.

This condition has contributed to the gradual homogenization of regional cities. Shonan, once a culturally distinctive area, is increasingly shaped by suburban expansion and economic standardization.

In response, Kadowakamatsu explores an alternative perspective by positioning real estate as a cultural construct.

This project questions whether cities should be valued by price or by culture.
It asserts that cultural context, not pricing, should define the identity of a city.
Projekduur: The project started in November 2023 in Kamakura, Japan, and was completed in September 2025. Research, concept development, typeface design, and digital production were conducted in the Kamakura and Shonan regions.
Bedryfsvloei: Users navigate both vertically and horizontally, creating a spatial browsing experience rather than a linear sequence.

The structure begins with a conceptual introduction, followed by projects, philosophy, and organizational information. Typography establishes hierarchy, while spacing introduces rhythm and pause.

The interaction encourages interpretation rather than consumption. The experience prioritizes perception over efficiency.
Spanlede: Creative Director: Tomohiro Kaji
Copy Writer: Tomohiro Kaji, Yusuke Matsuda
Web Designer: Tomohiro Kaji
Engineer: Tomoya Akai
Beeldkrediete: Illustrator: Chalkboy, Chunco HARAWATA, Photographer: Taisuke Yokoyama