Craftoria Primêre Funksie: Handelsmerkidentiteit deur Cansu Dagbagli Ferreira

Die ontwerp Craftoria Primêre Funksie: Handelsmerkidentiteit deur Cansu Dagbagli Ferreira is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2026

Craftoria Primêre Funksie: Handelsmerkidentiteit

deur Cansu Dagbagli Ferreira

Kliënt: Cansu Ferreira

Wenner van die A' Design Award in Brons in die Grafika-kategorie

7,283

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #181322

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Craftoria Primêre Funksie: Handelsmerkidentiteit

Boekteks: Craftoria se herontwerp van handelsmerk verken die kruispunt tussen historiese kunsbewegings en moderne welstandsrituele. Geïnspireer deur die kunstoneel van die 1920's, gebruik die identiteit 'n verfynde serif-woordmerk en Victoriaanse era-illustrasie om verf-volgens-nommer-stelle as 'n gesofistikeerde, meditatiewe aktiwiteit te posisioneer. Die strukturele ontwerp van die posverpakking fasiliteer die oorgang van eksterne minimalisme na 'n hoëkontras, ryklik gekleurde binnekant, wat die uitpakproses formaliseer as 'n toegang tot kreatiewe fokus. Hierdie samehangende stelsel oorbrug nostalgiese vakmanskap met moderne leefstylontwerp om die stokperdjie-ervaring te verhoog.

Die Erkenning

Oor die A' Design Award in Brons

Craftoria Primêre Funksie: Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Craftoria Primêre Funksie: Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Craftoria Primêre Funksie: Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Afmetings & Verpakking: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Etikette: art, painting, hobby, vintage, illustration
Produksietegnologie: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Ontwerpuitdaging: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Navorsing: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Inspirasie: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Projekduur: 6 months, France and USA
Bedryfsvloei: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.