Top Toy Vlagskipwinkel Binneontwerp deur Li Xiang

Die ontwerp Top Toy Vlagskipwinkel Binneontwerp deur Li Xiang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Silwer in die Binneruimte- en Uitstallingsontwerp-kompetisiekategorie.

SilwerInterieur· 2026

Top Toy Vlagskipwinkel Binneontwerp

deur Li Xiang

Kliënt: Top Toy

Wenner van die A' Design Award in Silwer in die Interieur-kategorie

26,872

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #174271

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Top Toy Vlagskipwinkel Binneontwerp

Top Toy is die binneontwerp van 'n globale vlagskipwinkel geleë in Nanjing-Oosstraat in Shanghai. Die winkel gebruik 'n gespelifiseerde ruimtelike taal geïnspireer deur speelgoedverpakking en klassieke speletjieskonsoles. Die fasade herinner aan 'n stolpverpakking, en die trappe is gerangskik soos speletjievlakke. Kleurvolle karaktersones, koffieplekke en boublokke vorm tonele wat verkenning rig. Modulêre konstruksie en gewaagde kleure ondersteun die speelse tema. Die ontwerp beoog om fisiese kleinhandel interaktief en emosioneel boeiend te maak vir besoekers van alle ouderdomme.

Die Erkenning

Oor die A' Design Award in Silwer

Top Toy Vlagskipwinkel Binneontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Top Toy Vlagskipwinkel Binneontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Top Toy Vlagskipwinkel Binneontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
Etikette: interior, retail
Navorsing: On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.

Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail.
Inspirasie: Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
Projekduur: The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
Bedryfsvloei: The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
Beeldkrediete: SFAP