Die ontwerp Restbase Logo- en Korporatiewe Identiteitsontwerp deur Sxdesign is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2025

Restbase Logo- en Korporatiewe Identiteitsontwerp

deur Sxdesign

Kliënt: RestBase

Wenner van die A' Design Award in Brons in die Grafika-kategorie

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Verifieer Toekenningsstatus vir #169962

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Kleure

Die Ontwerp

Oor Restbase Logo- en Korporatiewe Identiteitsontwerp

Restbase is 'n logo- en korporatiewe identiteitsontwerp geskep vir 'n handelsmerk wat op rus en herstel fokus. Die woordmerk kombineer serif- en sans serif-letterworms met 'n doelbewuste opening, wat stabiliteit en vloei balanseer. Die RB-monogram, afgelei van die woordmerk, brei uit in hoekige raamwerkpatrone. Warm oranje tinte word gepaar met monochromatiese fotografie om beide energie en kalmte uit te druk. Drukwerk word uitgevoer met hoë-gehalte metodes op herwinbare substrate. Die identiteit stel rus voor as 'n aktiewe en gedissiplineerde praktyk eerder as passiewe stilstand.

Die Erkenning

Oor die A' Design Award in Brons

Restbase Logo- en Korporatiewe Identiteitsontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Restbase Logo- en Korporatiewe Identiteitsontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Restbase Logo- en Korporatiewe Identiteitsontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
Afmetings & Verpakking: Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
Etikette: Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
Produksietegnologie: Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Ontwerpuitdaging: The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
Navorsing: Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
Inspirasie: The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
Projekduur: The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
Bedryfsvloei: RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
Patente: sxdesign
Spanlede: Chen Xu, Huang Hao, Dr. Zhang Rong, Liu Beibei, Hao Qian, Wu Fangbo, Li Shulong, Li Jiaxu, Zhang Mingjie, Gao Jingyan, Dr. Wang Lijing, Tian Jianing
Beeldkrediete: sxdesign