Infinite Borders Handelsmerkidentiteit deur Netease Games Art Design Center

Die ontwerp Infinite Borders Handelsmerkidentiteit deur Netease Games Art Design Center is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Goud in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

GoudGrafika· 2025

Infinite Borders Handelsmerkidentiteit

deur Netease Games Art Design Center

Kliënt: NetEase Games

Wenner van die A' Design Award in Goud in die Grafika-kategorie

208,481

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #162820

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Infinite Borders Handelsmerkidentiteit

Infinite Borders is 'n handelsmerkidentiteit vir 'n strategiespel wat in die era van die Drie Koninkryke afspeel. Die handelsmerkgrafika is afgelei van die piktografiese karakters van die naam en van die roosterblokindruk van strategiespel. Swart, rooi en wit, kleure wat gewild was in die Han-dinastie, word as die primêre kleure gebruik. Plat kalligrafiese kwashale dien as aanvullende elemente. Moderne tipografie voltooi 'n sistematiese en plat visuele stelsel. Die ontwerp word toegepas op digitale plakkate, gebruikerskoppelvlakskerms en gedrukte items, en dit kan oor kanale heen uitgebrei word terwyl visuele konsekwentheid behou word.

Die Erkenning

Oor die A' Design Award in Goud

Infinite Borders Handelsmerkidentiteit is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Infinite Borders Handelsmerkidentiteit 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Infinite Borders Handelsmerkidentiteit wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
Afmetings & Verpakking: -
Etikette: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
Produksietegnologie: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
Ontwerpuitdaging: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
Navorsing: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
Inspirasie: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
Projekduur: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
Bedryfsvloei: -
Spanlede: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
Beeldkrediete: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023