Albella Merkidentiteit deur Elena Gamalova

Die ontwerp Albella Merkidentiteit deur Elena Gamalova is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2024

Albella Merkidentiteit

deur Elena Gamalova

Kliënt: Villa Albella

Wenner van die A' Design Award in Brons in die Grafika-kategorie

14,932

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #161561

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Albella Merkidentiteit

Villa Albella se visuele identiteit vang die siel van Toskane se kulturele erfenis vas terwyl dit 'n visie omhels vir 'n plek wat dien as 'n heiligdom vir kultuur, geskiedenis en eenheid, 'n lewendige middelpunt van artistieke uitdrukking, kulinêre verkenning en interkulturele dialoog. Die ontwerp versmelt naatloos tradisie met moderniteit. Die inkorporering van twee bloeiende takke simboliseer eenheid te midde van diversiteit, gegrond in 'n gedeelde geskiedenis. Benewens die bewaring van erfenis, bevorder hierdie projek betekenisvolle kruiskulturele uitruiling en waardering, wat 'n verbintenis tot sereniteit en verryking beliggaam.

Die Erkenning

Oor die A' Design Award in Brons

Albella Merkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Albella Merkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Albella Merkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
Afmetings & Verpakking: The size may vary because there are different types of communication materials and products.
Etikette: visual identity, villa Albella visual identity, logo, illustration
Produksietegnologie: Many materials were used in the creation of the product and package.
Ontwerpuitdaging: The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
Navorsing: The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
Inspirasie: The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
Projekduur: The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023.
Bedryfsvloei: Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
Patente: Copyrights belong to Elena Gamalova, 2023
Spanlede: Creative Director: Elena Gamalova
Designer: Elena Gamalova
Beeldkrediete: Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova