Inmyes Handelsmerkidentiteit deur Chungsheng Chen and Jinhe Wang

Die ontwerp Inmyes Handelsmerkidentiteit deur Chungsheng Chen and Jinhe Wang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2024

Inmyes Handelsmerkidentiteit

deur Chungsheng Chen and Jinhe Wang

Kliënt: Tainan University of Technology/Product Design Department

Wenner van die A' Design Award in Yster in die Grafika-kategorie

17,895

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #161001

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Inmyes Handelsmerkidentiteit

Inmyes is 'n handelsmerkidentiteit geskep vir 'n brillensleensmaatskappy. Die naam kom van die frase "in my eyes" en dit dra die idee oor om die wêreld vanuit 'n persoonlike perspektief te beskou. Die kleinletter-aanvangsletter dui op 'n noue en persoonlike verband met elke verbruiker. Die letter M is so vorm gegee dat dit 'n handdruk voorstel, 'n teken van vertroue tussen die handelsmerk en sy kliënte. Die logo word toegepas op brilhouers, visitekaartjies, verpakking, webwerwe en sosiale media. Kleure word verskaf in RGB, CMYK en Pantone om 'n konsekwente voorkoms oor alle media te verseker.

Die Erkenning

Oor die A' Design Award in Yster

Inmyes Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Inmyes Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Inmyes Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Afmetings & Verpakking: Minimum height of the logo: 4 mm
Etikette: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Produksietegnologie: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Ontwerpuitdaging: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Navorsing: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Inspirasie: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Projekduur: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Bedryfsvloei: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Spanlede: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Beeldkrediete: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.