Every Treasure Tells A Story Advertensiebewustheidsveldtog deur Zhou Haiwen, Che Shilong and Guo Cheng

Die ontwerp Every Treasure Tells A Story Advertensiebewustheidsveldtog deur Zhou Haiwen, Che Shilong and Guo Cheng is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2024

Every Treasure Tells A Story Advertensiebewustheidsveldtog

deur Zhou Haiwen, Che Shilong and Guo Cheng

Kliënt: China Global Television Network Co., Ltd. Beijing, CN

Wenner van die A' Design Award in Yster in die Grafika-kategorie

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Verifieer Toekenningsstatus vir #159827

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Kleure

Die Ontwerp

Oor Every Treasure Tells A Story Advertensiebewustheidsveldtog

Elke Skat Vertel 'n Storie is 'n advertensiebewustheidsveldtog vir 'n kortdokumentêr wat een honderd nasionale skatte van China voorstel. Elke skat word met 'n ster vergelyk, en sterrebeelde suggereer die omvang van tyd en ruimte. Elke skat word ook gepaard met 'n dialoogblokkie. Sommige blokkies is rond en sommige is vierkantig, en elkeen het sy eie karakter. Boeke vorm die hooftema van die visuele ontwerp, met verwysings na Chinese bamboesrolle, draadgebinde bundels, perkamentrolle en hardebandboeke. Die grafiese benadering help kykers van verskillende kulture om die stories te verstaan.

Die Erkenning

Oor die A' Design Award in Yster

Every Treasure Tells A Story Advertensiebewustheidsveldtog is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Every Treasure Tells A Story Advertensiebewustheidsveldtog 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Every Treasure Tells A Story Advertensiebewustheidsveldtog word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Afmetings & Verpakking: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Etikette: Culture, China, Heritage, Creativity
Produksietegnologie: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Ontwerpuitdaging: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Navorsing: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Inspirasie: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Projekduur: The project started in 2022 and is still in circulation worldwide.
Bedryfsvloei: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Spanlede: Zhou Haiwen, Che Shilong, Guo Cheng
Beeldkrediete: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng