CZBank Youth Speech Contest Geleentheid Visuele Identiteit deur Zhejiang Gongshang University

Die ontwerp CZBank Youth Speech Contest Geleentheid Visuele Identiteit deur Zhejiang Gongshang University is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2024

CZBank Youth Speech Contest Geleentheid Visuele Identiteit

deur Zhejiang Gongshang University

Kliënt: CZBank

Wenner van die A' Design Award in Brons in die Grafika-kategorie

14,051

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #153002

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor CZBank Youth Speech Contest Geleentheid Visuele Identiteit

CZBank Jeugtoespraakwedstryd is die hoof visuele identiteit wat geskep is vir 'n jaarlikse toesprakegeleentheid wat deur CZBank vir jong deelnemers gereël word. Die tema van die wedstryd is om kultuur soos wortels te bewaar en 'n beter toekoms te skep. Die ontwerp kombineer 'n toespraakmikrofoon met boomwortels in 'n driedimensionele lynvorm. Verstrengelde vorms en deursigtige materiale dui die oordrag van kulturele erfenis aan. Die visuele identiteit word uitgebrei na geleentheidsplakkate, die toesprakelokaal en buitelugbevordering, sodat dit geskik is vir media, regstreekse uitsendings en gebruik ter plaatse.

Die Erkenning

Oor die A' Design Award in Brons

CZBank Youth Speech Contest Geleentheid Visuele Identiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat CZBank Youth Speech Contest Geleentheid Visuele Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. CZBank Youth Speech Contest Geleentheid Visuele Identiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Etikette: Culture, Innovation, Competition
Ontwerpuitdaging: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Navorsing: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspirasie: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Projekduur: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Bedryfsvloei: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Spanlede: Designer: Kan Zhao