Jingting Mountain Scenic Area Handelsmerkidentiteit deur Zhejiang Gongshang University

Die ontwerp Jingting Mountain Scenic Area Handelsmerkidentiteit deur Zhejiang Gongshang University is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2024

Jingting Mountain Scenic Area Handelsmerkidentiteit

deur Zhejiang Gongshang University

Kliënt: Anhui · Jingting Mountain Scenic Area

Wenner van die A' Design Award in Brons in die Grafika-kategorie

16,520

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #152983

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Jingting Mountain Scenic Area Handelsmerkidentiteit

Jingting-berg-natuurskoongebied is 'n handelsmerkidentiteit geskep vir 'n belangrike natuurskoongebied en nasionale woudpark in Anhui-provinsie, China. Die identiteit is gebaseer op die idee van kulturele verkenning deur skilderkuns, sodat 'n besoek voel soos 'n wandeling deur 'n rolskildery. Bergsigte, paviljoenvorms, kalm wolke, wilde kraanvoëls en die plaaslike wit likeur en groen tee is in die grafiese taal ingeweef. Ses aanvullende grafiese elemente ondersteun die hoofmerk en kan in verskeie omgewings toegepas word. Die ontwerp vervang 'n vorige beeld met beperkte aantrekkingskrag en is geskik vir digitale media.

Die Erkenning

Oor die A' Design Award in Brons

Jingting Mountain Scenic Area Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Jingting Mountain Scenic Area Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Jingting Mountain Scenic Area Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Afmetings & Verpakking: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Etikette: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Produksietegnologie: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Navorsing: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspirasie: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Projekduur: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Spanlede: Designer: Kan Zhao