Shan Yi Handelsmerkidentiteitsontwerp deur Wu Fangbo and Liu Beibei

Die ontwerp Shan Yi Handelsmerkidentiteitsontwerp deur Wu Fangbo and Liu Beibei is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2023

Shan Yi Handelsmerkidentiteitsontwerp

deur Wu Fangbo and Liu Beibei

Kliënt: Shan Yi

Wenner van die A' Design Award in Brons in die Grafika-kategorie

15,990

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #149564

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Shan Yi Handelsmerkidentiteitsontwerp

Shan Yi is 'n handelsmerkidentiteit wat ontwerp is vir 'n slimtegnologiemaatskappy wat die landbou bedien. Die logo gebruik 'n skildvorm as 'n visuele raamwerk om beskerming en duursaamheid voor te stel. Binne die skild is die letters S en Y verspring en gekoppel, wat verwys na die handelsmerknaam en na die skakel tussen slimtegnologie en boerdery. Patrone van wielspore en koringare is ook ingesluit, wat die herfsoes oproep. Die lyne is van gelyke breedte en die logo volg die goue verhouding. Die merk kan gedruk, gestik of ingespuitgiet word in verskeie groottes, insluitend gebruik as 'n voertuigembleem.

Die Erkenning

Oor die A' Design Award in Brons

Shan Yi Handelsmerkidentiteitsontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Shan Yi Handelsmerkidentiteitsontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Shan Yi Handelsmerkidentiteitsontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Afmetings & Verpakking: It can be printed, sewed or injection molded in a variety of sizes.
Etikette: brand identity, logo, branding, smart agricultural technique
Produksietegnologie: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Ontwerpuitdaging: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Navorsing: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspirasie: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Projekduur: The project started in Beijing in December 2022 and was completed in February 2023.
Bedryfsvloei: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Spanlede: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu