To Beauty Velsorgings Handelsmerkidentiteit, Verpakking deur Yuta Takahashi

Die ontwerp To Beauty Velsorgings Handelsmerkidentiteit, Verpakking deur Yuta Takahashi is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2023

To Beauty Velsorgings Handelsmerkidentiteit, Verpakking

deur Yuta Takahashi

Kliënt: To Beauty

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

67,691

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #149520

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor To Beauty Velsorgings Handelsmerkidentiteit, Verpakking

To Beauty is 'n velsorgings-handelsmerkidentiteit en verpakkingsontwerp geïnspireer deur die kosmos en deur meditatiewe ervaring. Die identiteit gebruik 'n grys kleurpalet en 'n organiese simbool wat die polsslag van die lewe uitdruk. Die gesigsreiniger het 'n spesiaal gestruktureerde skroefspuitkop wat digte skuim met 'n enkele druk vrystel, wat sy elastisiteit behou en velirritasie deur wrywing verminder. Die wimperserum gebruik 'n luglose houer wat higiënies en vry van preserveermiddels is. Die doppies verenig 'n harde buitekant en 'n sagte binnekant, met 'n gekorrelde oppervlak en 'n gegraveerde simbool.

Die Erkenning

Oor die A' Design Award in Silwer

To Beauty Velsorgings Handelsmerkidentiteit, Verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat To Beauty Velsorgings Handelsmerkidentiteit, Verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. To Beauty Velsorgings Handelsmerkidentiteit, Verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
Afmetings & Verpakking: Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm

Spray box
W: 205mm x D: 51mm x H: 51mm

Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm

Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm

Airless container box
W: 53mm x D: 21.5mm x H: 106mm

Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides.
Etikette: skincare, mysterious, branding, packaging, product, japan
Produksietegnologie: We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
Ontwerpuitdaging: We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
Navorsing: We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
Inspirasie: People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
Projekduur: It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
Bedryfsvloei: The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
Beeldkrediete: Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023