Die ontwerp Dalian Seafood Logo- en Verpakkingsontwerp deur Ju Jijing is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2023

Dalian Seafood Logo- en Verpakkingsontwerp

deur Ju Jijing

Kliënt: Northeastern University of China

Wenner van die A' Design Award in Brons in die Grafika-kategorie

11,406

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #148231

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Dalian Seafood Logo- en Verpakkingsontwerp

Dalian Seafood is 'n handelsmerkidentiteit en verpakkingsontwerp vir eetklaar seeprodukte. Die logo en die afgeleide grafika word toegepas op 'n enkele verpakking, 'n lang uittrek-geskenkboks wat drie klein boksies bevat, en verpakkingsblikke. Abstrakte illustrasies is geskep vanuit die kenmerke van verskillende seediere en gerangskik in herhalende en verspringende uitlegte. Helder kleurkontraste gee die reeks 'n frisse voorkoms. Die verpakking word digitaal gedruk met 'n mat afwerking op herwinbare materiale, en die uittrek-geskenkboks is maklik om oop te maak.

Die Erkenning

Oor die A' Design Award in Brons

Dalian Seafood Logo- en Verpakkingsontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Dalian Seafood Logo- en Verpakkingsontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Dalian Seafood Logo- en Verpakkingsontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Afmetings & Verpakking: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Etikette: Food, logo, packaging, brand, image, graphic design
Produksietegnologie: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Ontwerpuitdaging: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Navorsing: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspirasie: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Projekduur: The project was launched in September 2022 and completed in November 2020.
Bedryfsvloei: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Beeldkrediete: Ju Jijing，2022.