Tgl Tgl Handelsmerkidentiteit deur Wei Sun

Die ontwerp Tgl Tgl Handelsmerkidentiteit deur Wei Sun is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2023

Tgl Tgl Handelsmerkidentiteit

deur Wei Sun

Kliënt: DOTONE Brand Design

Wenner van die A' Design Award in Brons in die Grafika-kategorie

11,009

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #143895

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Tgl Tgl Handelsmerkidentiteit

TGL is 'n navorsings- en opvoedingsplatform vir kinders. Dit neem doeltreffende kommunikasie en interessante onderrigmetodes aan. Die logo gebruik die kolibrie as die draer van handelsmerkgeheue. Dit gebruik eenvoudige en suiwer visuele simbole om 'n ryk en interessante handelsmerkbeeld te skep, terwyl dit 'n gedifferensieerde handelsmerk-IP skep, wat die handelsmerk toeken met vermenslike eienskappe, wat meer interaksie met kinders moontlik maak en emosionele verbindings tot stand bring. Die algehele gebruik van ryk kleur visuele taal dra 'n lewendige, jeugdige en vriendelike toon oor.

Die Erkenning

Oor die A' Design Award in Brons

Tgl Tgl Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Tgl Tgl Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Tgl Tgl Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Afmetings & Verpakking: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Etikette: Brand Design, Logo Design, Brand Identity, Education, IP Design
Produksietegnologie: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Ontwerpuitdaging: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Navorsing: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Inspirasie: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Projekduur: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Bedryfsvloei: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Patente: All copyrights DOTONE Brand Design,2021
Beeldkrediete: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021