Bank of England Visuele Identiteit deur Matteo Ruisi and Peter McCabe

Die ontwerp Bank of England Visuele Identiteit deur Matteo Ruisi and Peter McCabe is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2022

Bank of England Visuele Identiteit

deur Matteo Ruisi and Peter McCabe

Kliënt: Bank of England

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

39,547

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #138983

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Bank of England Visuele Identiteit

Ontwerp vir 'n sentrale bank beteken om 'n balans te vind tussen tegniese en sensitiewe inligting, personeel-geleide uitsette, boeiende algemene kommunikasie, en 'n reeks regulasies. Dit is nie eenvoudig om te bereik nie en is gebaseer op delikate interne dinamika. Die nuwe identiteit is saam met die mense wat dit sal gebruik ontwikkel en balanseer al die aspekte van die kommunikasie. Dit fokus daarop om 'n wyer publiek te bereik met 'n toeganklike, relevante, gestruktureerde en onderskeidende benadering. Hierdie sleutelbeginsels is as 'n ontwerprigting vir al die visuele bates gebruik.

Die Erkenning

Oor die A' Design Award in Silwer

Bank of England Visuele Identiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Bank of England Visuele Identiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Bank of England Visuele Identiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Afmetings & Verpakking: Not applicable
Etikette: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Produksietegnologie: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Ontwerpuitdaging: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Navorsing: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspirasie: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Projekduur: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Bedryfsvloei: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Spanlede: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Beeldkrediete: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.