Jing Yin Li Handelsmerk Identiteitsontwerp deur Sxdesign

Die ontwerp Jing Yin Li Handelsmerk Identiteitsontwerp deur Sxdesign is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2022

Jing Yin Li Handelsmerk Identiteitsontwerp

deur Sxdesign

Kliënt: Jing Yin Li

Wenner van die A' Design Award in Brons in die Grafika-kategorie

16,200

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #137545

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Jing Yin Li Handelsmerk Identiteitsontwerp

Jing Yin Li is 'n handelsmerkidentiteit wat ontwerp is vir 'n klerewasgoed- en versorgingsmerk in die Chinese mark. Die logo is opgebou uit eenvoudige geometriese vorms, vierkante en kwartsirkels, wat in vier rye gerangskik is. Drie van die rye vorm die letters J, Y en L, die voorletters van die handelsmerknaam. Die vorms is in 'n stabiele en simmetriese uitleg belyn om betroubaarheid en stewigheid voor te stel. Die handelsmerkkleur is gebalanseer tussen rooi en pers en verwys na tradisionele Chinese porselein en rooi sandelhoutmeubels. Die logo bly leesbaar teen 'n minimum grootte van 6 by 12 millimeter.

Die Erkenning

Oor die A' Design Award in Brons

Jing Yin Li Handelsmerk Identiteitsontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Jing Yin Li Handelsmerk Identiteitsontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Jing Yin Li Handelsmerk Identiteitsontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
Afmetings & Verpakking: Minimum size of logo: 6mmx12mm
Etikette: Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
Produksietegnologie: Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
Ontwerpuitdaging: 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future
Navorsing: Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
Inspirasie: For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
Projekduur: July to November, 2021, at Beijing, Shenzhen
Bedryfsvloei: Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
Patente: Sxdesign
Spanlede: Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang
Beeldkrediete: Sxdesign