Pentaheal Clinic Rebranding Handelsmerkidentiteit deur Pentaheal and Eidetic

Die ontwerp Pentaheal Clinic Rebranding Handelsmerkidentiteit deur Pentaheal and Eidetic is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2022

Pentaheal Clinic Rebranding Handelsmerkidentiteit

deur Pentaheal and Eidetic

Kliënt: Eidetic Marketing

Wenner van die A' Design Award in Brons in die Grafika-kategorie

13,735

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #135773

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Pentaheal Clinic Rebranding Handelsmerkidentiteit

Pentaheal Kliniek Herbrandering is 'n handelsmerkidentiteit geskep vir 'n Koreaanse mediese kliniek wat spesialiseer in funksionele medisyne. Die hoofmotief van die identiteit is uitbreiding. Die universele mediese simbool van die kruis word gebruik as 'n eenvoudige visuele taal wat pasiënte van talle lande kan herken. Die simbool kombineer die kruis met die letters P en H, die afkorting van die kliniek se naam. Die as van die simbool strek in beide rigtings uit, sodat die merk geskik is vir toepassingsitems van verskeie vorms en groottes. Bewegwysering is ontwerp vir elke verdieping van die kliniek in Seoel.

Die Erkenning

Oor die A' Design Award in Brons

Pentaheal Clinic Rebranding Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Pentaheal Clinic Rebranding Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Pentaheal Clinic Rebranding Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
Afmetings & Verpakking: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
Etikette: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
Produksietegnologie: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
Ontwerpuitdaging: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
Navorsing: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
Inspirasie: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
Projekduur: The project started in July 2021 and finished in December 2021 in Seoul.
Bedryfsvloei: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Spanlede: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic