Dodoshine Handelsmerkidentiteit deur Xu Chen and Rong Zhang

Die ontwerp Dodoshine Handelsmerkidentiteit deur Xu Chen and Rong Zhang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2021

Dodoshine Handelsmerkidentiteit

deur Xu Chen and Rong Zhang

Kliënt: Dodoshine

Wenner van die A' Design Award in Brons in die Grafika-kategorie

15,360

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #123740

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Dodoshine Handelsmerkidentiteit

Dodoshine is 'n handelsmerkidentiteit geskep vir 'n toestelmerk wat ultravioletsterilisasietegnologie gebruik. Die naam verwys na die Chinese gewoonte om items in sonlig te plaas om bakterieë dood te maak, 'n praktyk wat verband hou met beide 'n gesonde leefstyl en ultraviolette tegnologie. Die logotipe is gebaseer op 'n vetgedrukte skreeflose lettertipe, met bykomende skreef-besonderhede van die soort wat dikwels deur modemerke gebruik word. Die kombinasie gee die handelsmerk 'n sonnige en effens modieuse beeld. Die logotipe kan op produkte en op bemarkingsmateriaal gedruk word teen 'n minimum grootte van 34 by 10 millimeter.

Die Erkenning

Oor die A' Design Award in Brons

Dodoshine Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Dodoshine Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Dodoshine Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Afmetings & Verpakking: It can be print on the minimal size at 34mm x 10mm.
Etikette: logo, shine, logotype, typeface, font
Produksietegnologie: It can be print on the product or marketing material.
Ontwerpuitdaging: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Navorsing: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspirasie: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Projekduur: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Bedryfsvloei: People can see and read it. And then they can understand the meaning of the logo.
Spanlede: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu