PepsiCo Foundation Primêre Funksie: Identiteitstelsel deur Dennis Furniss

Die ontwerp PepsiCo Foundation Primêre Funksie: Identiteitstelsel deur Dennis Furniss is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2021

PepsiCo Foundation Primêre Funksie: Identiteitstelsel

deur Dennis Furniss

Kliënt: PepsiCo International Mexico

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

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Verifieer Toekenningsstatus vir #122974

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Die Ontwerp

Oor PepsiCo Foundation Primêre Funksie: Identiteitstelsel

Boek Teks: PepsiCo Foundation is 'n identiteitstelsel wat geskep is vir 'n nie-winsgewende organisasie wat gemeenskappe in Mexiko en Latyns-Amerika ondersteun. Die ontwerp vervang 'n korporatiewe visuele taal met 'n meer menslike een. Argetipiese vorms verteenwoordig die drie hoofpilare van die stigting. In 'n modulêre stelsel kombineer en vermeerder hierdie vorms om patrone en teksture te vorm. 'n Geometriese lettertipe, 'n lewendige kleurpalet, 'n fotografie-styl en 'n illustrasie-styl voltooi die identiteit. Die stelsel word toegepas op 'n digitale handelsmerkboek en op geleentheidsmateriaal soos hemde, sakke en hoede.

Die Erkenning

Oor die A' Design Award in Silwer

PepsiCo Foundation Primêre Funksie: Identiteitstelsel is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat PepsiCo Foundation Primêre Funksie: Identiteitstelsel 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. PepsiCo Foundation Primêre Funksie: Identiteitstelsel is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Afmetings & Verpakking: There are not packaging deliveries
Etikette: PepsiCo, Foundation, identity, system, strong, consistency
Produksietegnologie: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Ontwerpuitdaging: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Navorsing: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspirasie: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Projekduur: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Bedryfsvloei: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patente: Copyrights: PepsiCo International Mexico
Spanlede: Innovation Design Center LATAM
Beeldkrediete: All Images: Design Innovation Center LATAM