Die ontwerp He He Logo deur Chao Yang, Jianhua Dong and Sy Xiang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2021

He He Logo

deur Chao Yang, Jianhua Dong and Sy Xiang

Kliënt: Zhejiang taijiuxian Agricultural Development Co., Ltd

Wenner van die A' Design Award in Brons in die Grafika-kategorie

9,873

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #121319

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor He He Logo

He He is 'n handelsmerklogo wat geskep is vir 'n kunstige landbouprodukte-handelsmerk. Die ontwerp kombineer die Chinese karakter he met die Westerse ampersand-simbool, aangesien albei vorme die idee van samesmelting uitdruk. Die twee tekens word saamgevoeg in 'n enkele karaktersimbool wat herkenbaar is in beide Oosterse en Westerse kontekste. Grafiese kreatiwiteit word gebruik om die merk en sy bykomstige grafika te vul met kulturele en artistieke elemente uit China en Europa. Die logo het geen vaste grootte nie en kan direk toegepas word op verpakking en buitelugbemarking.

Die Erkenning

Oor die A' Design Award in Brons

He He Logo is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat He He Logo 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. He He Logo bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
Afmetings & Verpakking: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Etikette: Brand image design, logo design, Chinese culture, western culture, integration
Produksietegnologie: The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
Ontwerpuitdaging: The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
Navorsing: The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.

This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style.
Inspirasie: The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
Projekduur: The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
Bedryfsvloei: These visual graphic design can be directly used in packaging and outdoor publicity.
Spanlede: Designer: Chao Yang
Designer: Jianhua Dong
Designer: Shuyue Xiang
Beeldkrediete: Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong