Chez Vous Primary Function: Handelsmerkidentiteit deur Ruis Vargas

Die ontwerp Chez Vous Primary Function: Handelsmerkidentiteit deur Ruis Vargas is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2021

Chez Vous Primary Function: Handelsmerkidentiteit

deur Ruis Vargas

Kliënt: Laika

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

43,384

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #120238

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Chez Vous Primary Function: Handelsmerkidentiteit

Chez Vous is 'n visuele identiteit wat geskep is vir 'n Belgiese restaurant in Sao Paulo, Brasilië. Die identiteit herinterpreteer Belgiese ikone, soos Magritte, die Manneken Pis, reën en tradisionele skyfies, deur 'n eenvoudige illustrasiestyl. Kort tekste sluit Belgiese dialekvariasies in, wat 'n gevoel van humor aan die grafiese komposisies toevoeg. Die identiteit word toegepas op spyskaarte, plakkate, panele, verpakking en T-hemde, wat die restaurant visuele eenheid gee. Spyskaarte en plakkate word in offset met CMYK-kleure gedruk, terwyl die T-hemde digitaal gedruk word.

Die Erkenning

Oor die A' Design Award in Silwer

Chez Vous Primary Function: Handelsmerkidentiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Chez Vous Primary Function: Handelsmerkidentiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Chez Vous Primary Function: Handelsmerkidentiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Afmetings & Verpakking: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Etikette: Branding, Logotype, Package, label, illustration
Produksietegnologie: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Ontwerpuitdaging: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Navorsing: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Inspirasie: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Projekduur: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Bedryfsvloei: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Patente: Laika
Spanlede: Ruis Vargas, Creative Director and Illustrator.
Beeldkrediete: Ricardo Bassetti and Elias Gomes