Bergtor Visual Identity Visuele Identiteit deur Erika Baczo

Die ontwerp Bergtor Visual Identity Visuele Identiteit deur Erika Baczo is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2021

Bergtor Visual Identity Visuele Identiteit

deur Erika Baczo

Kliënt: Bergtor

Wenner van die A' Design Award in Brons in die Grafika-kategorie

12,966

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #120088

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Bergtor Visual Identity Visuele Identiteit

Bergtor is 'n visuele identiteit wat ontwerp is vir 'n motorhuisdeur-handelsmerk. Die identiteit is gebaseer op 'n solide roostersisteem en 'n minimalistiese tipografiese benadering. Geometriese elemente is by die letters gevoeg om die betekenis van die naam te visualiseer. Die letter E is vervang deur drie vorms wat geïnspireer is deur die hooflyne van 'n motorhuisdeur, wat 'n eenvoudige piktogram vorm. Die kleurpalet is 'n duotoon van swart en fris groen, en Gotham is die hooflettertipe. Die logo en die visuele sisteem is in vektorformaat geteken, sodat dit aangepas kan word vir verskillende groottes vir digitale en gedrukte media.

Die Erkenning

Oor die A' Design Award in Brons

Bergtor Visual Identity Visuele Identiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Bergtor Visual Identity Visuele Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Bergtor Visual Identity Visuele Identiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Afmetings & Verpakking: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Etikette: visual identity, modern, simple, timeless, feasibility, reliability
Produksietegnologie: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Ontwerpuitdaging: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Navorsing: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Inspirasie: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Projekduur: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Bedryfsvloei: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Patente: Copyrights belong to the CEO of the Bergtor company.
Spanlede: Erika Baczó
Alpár Dávid
Beeldkrediete: Credits to: Adobe stock - main image.