Die ontwerp Math Alive Handelsmerkidentiteit deur Brand Core - Visang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Goud in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

GoudGrafika· 2021

Math Alive Handelsmerkidentiteit

deur Brand Core - Visang

Kliënt: VISANG Education Inc.

Wenner van die A' Design Award in Goud in die Grafika-kategorie

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Kleure

Die Ontwerp

Oor Math Alive Handelsmerkidentiteit

Dinamiese grafiese motiewe verryk die leereffek van wiskunde in die gemengde leeromgewing. Paraboliese grafieke uit wiskunde het die logo-ontwerp geïnspireer. Letter A en V word met 'n deurlopende lyn verbind, wat die interaksie tussen 'n opvoeder en 'n student demonstreer. Dit dra die boodskap oor dat Math Alive gebruikers lei om wiskundige kinders in wiskunde te word. Die sleutelbeeldmateriaal verteenwoordig die transformasie van abstrakte wiskundekonsepte in driedimensionele grafika. Die uitdaging was om die prettige en innemende omgewing vir die teikengehoor te balanseer met professionaliteit as 'n opvoedkundige tegnologie-handelsmerk.

Die Erkenning

Oor die A' Design Award in Goud

Math Alive Handelsmerkidentiteit is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Math Alive Handelsmerkidentiteit 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Math Alive Handelsmerkidentiteit wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Afmetings & Verpakking: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Etikette: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Produksietegnologie: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Ontwerpuitdaging: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Navorsing: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspirasie: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Projekduur: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Bedryfsvloei: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Spanlede: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Beeldkrediete: Shutterstock, Clipart Korea