Krafton Primêre Funksie: Handelsmerk-ervaringsontwerp deur Plus X

Die ontwerp Krafton Primêre Funksie: Handelsmerk-ervaringsontwerp deur Plus X is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2021

Krafton Primêre Funksie: Handelsmerk-ervaringsontwerp

deur Plus X

Kliënt: Krafton

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #115949

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Krafton Primêre Funksie: Handelsmerk-ervaringsontwerp

Krafton is 'n handelsmerk-ervaringsontwerp wat vir 'n groep speletjie-ontwikkelingstudio's geskep is. Die logo-ontwerpstelsel druk sowel die uniekheid van elke alliansie-handelsmerk as die eenvormigheid van die groep uit. Die ontwerp is geïnspireer deur die wapen van 'n ambagsgilde uit die Middeleeue, en 'n skildvormige raam word as die basiese vorm gebruik. Dieselfde wapenvorm word op alle alliansie-handelsmerke toegepas en word deur aangewese kleure onderskei. Logo's, kleure, lettertipes en sleutelbeelde word oor raakpunte soos besigheidskaarte, vorms, ikone en advertensies gebruik.

Die Erkenning

Oor die A' Design Award in Silwer

Krafton Primêre Funksie: Handelsmerk-ervaringsontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Krafton Primêre Funksie: Handelsmerk-ervaringsontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Krafton Primêre Funksie: Handelsmerk-ervaringsontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Afmetings & Verpakking: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Etikette: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Produksietegnologie: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Ontwerpuitdaging: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Navorsing: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Inspirasie: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Projekduur: The project proceeded for 9 months in Seoul, South Korea.
Bedryfsvloei: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Patente: Copyrights belong to Plus X Co.
Spanlede: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Beeldkrediete: Plus X