Zhuliguan Hote Hotellogo deur Zhongxiang Zheng

Die ontwerp Zhuliguan Hote Hotellogo deur Zhongxiang Zheng is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2021

Zhuliguan Hote Hotellogo

deur Zhongxiang Zheng

Kliënt: Zhongxiang Zheng

Wenner van die A' Design Award in Yster in die Grafika-kategorie

10,284

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #114786

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Zhuliguan Hote Hotellogo

Zhuliguan is 'n tema-hotel wat op bamboeskultuur fokus. Die patroon lyk soos 'n bamboes en swaeltjies, wat mense die begin van 'n nuwe reis laat verwag. Die logo bied 'n ontwikkeling van niks na iets, wat oorspronklik van filosofiese Taoïsme kom. Die verandering daarvan dra die filosofie van tradisionele Chinese Taoïsme "Uit Tao, Een word gebore. Uit Een, Twee; Uit Twee, Drie; Uit Drie, die geskape heelal", wat impliseer "Die Tao-manier volg die natuur".

Die Erkenning

Oor die A' Design Award in Yster

Zhuliguan Hote Hotellogo is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Zhuliguan Hote Hotellogo 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Zhuliguan Hote Hotellogo word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Afmetings & Verpakking: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Etikette: Brand , Research , Hotel , Logo , Culture
Produksietegnologie: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Ontwerpuitdaging: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Navorsing: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Inspirasie: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Projekduur: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Bedryfsvloei: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patente: Trademark (2019) Zhongxiang Zheng
Beeldkrediete: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.