Lazarus Effekt Veldtog-illustrasies deur Lara Wilkin

Die ontwerp Lazarus Effekt Veldtog-illustrasies deur Lara Wilkin is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2021

Lazarus Effekt Veldtog-illustrasies

deur Lara Wilkin

Kliënt: Lara Wilkin

Wenner van die A' Design Award in Brons in die Grafika-kategorie

11,849

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #111279

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Lazarus Effekt Veldtog-illustrasies

Lazarus Effekt is 'n reeks veldtog-illustrasies wat geskep is vir 'n kruis-media bewusmakingsveldtog oor die Lazarus-effek. Die Lazarus-effek, 'n term wat deur die paleontoloog David Jablonski geskep is, beskryf die herontdekking van 'n lewensvorm wat eens as verlore of uitgesterf beskou is. Die illustrasies wys plante en diere wat weer gevind is. Elke figuur is as 'n swart-en-wit vektorgrafika geteken en is ryk aan detail, sodat kykers meer kan ontdek deur langer daarna te kyk. Die groot drukwerke dien as 'n visuele skakel wat plakkate, vlugskrifte, banners en inligtingsgrafika verbind.

Die Erkenning

Oor die A' Design Award in Brons

Lazarus Effekt Veldtog-illustrasies is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Lazarus Effekt Veldtog-illustrasies 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Lazarus Effekt Veldtog-illustrasies bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Afmetings & Verpakking: main illustration 32000 mm / 23428 mm
Etikette: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Produksietegnologie: Drawn layout and adobe illustrator vectors
Ontwerpuitdaging: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Navorsing: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspirasie: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Projekduur: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Bedryfsvloei: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Spanlede: Lara Wilkin
Beeldkrediete: Lara Wilkin