Chinese Zodiac Tipografie deur Mengyu Cao

Die ontwerp Chinese Zodiac Tipografie deur Mengyu Cao is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2021

Chinese Zodiac Tipografie

deur Mengyu Cao

Kliënt: YiQi Hanzi

Wenner van die A' Design Award in Yster in die Grafika-kategorie

12,943

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #111181

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Chinese Zodiac Tipografie

Die Chinese Zodiac-tipografie bevat 12 karakters. Rot, Os, Tier, Konyn, Draak, Slang, Perd, Bok, Aap, Haan, Hond, Vark. Dit kombineer Chinese kalligrafie en tradisionele Chinese waterverftekeninge. Met ontwerpdenke breek dit die oorspronklike kalligrafievorms en voeg kreatiewe tekeninge harmonieus daarby om die betekenis van elke karakter in homself te wys. Chinese karakters lyk altyd soos ingewikkelde tekeninge vir mense wat nie Chinees ken nie. Die doel van hierdie projek is om die Chinese karakters vir almal verstaanbaar te maak om die Chinese kultuur te versprei.

Die Erkenning

Oor die A' Design Award in Yster

Chinese Zodiac Tipografie is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Chinese Zodiac Tipografie 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Chinese Zodiac Tipografie word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Afmetings & Verpakking: This typography set can be used as culture posters as I shown with the images.
Etikette: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Produksietegnologie: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Ontwerpuitdaging: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Navorsing: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspirasie: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Projekduur: This project started in January 2020 in San Francisco and finished in August.
Bedryfsvloei: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Spanlede: Mengyu Cao