Die ontwerp Jiangmen Culture and Tourism Logo en Handelsmerkidentiteit deur EUCA Culture and Communications Co. Ltd. is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2021

Jiangmen Culture and Tourism Logo en Handelsmerkidentiteit

deur EUCA Culture and Communications Co. Ltd.

Kliënt: Jiangmen culture, tourism, radio, television and Sports Bureau

Wenner van die A' Design Award in Brons in die Grafika-kategorie

10,198

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #109973

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Jiangmen Culture and Tourism Logo en Handelsmerkidentiteit

Jiangmen Kultuur en Toerisme is 'n logo en handelsmerkidentiteit wat geskep is vir die kultuur- en toerismesektor van Jiangmen, 'n stad in die Guangdong-provinsie in die suide van China. Die logo is geïnspireer deur die tradisionele Chinese karakter Men, wat "poort" beteken, en deur die struktuur van die gedenkboog. Elemente wat geput is uit die stadslandskap, argitektuur, kulturele erfenis, landskap en plante van Jiangmen word binne die poortvorm gekombineer. Matgoud suggereer 'n stad wat ryk, tog beskeie is. 'n Handelsmerkidentiteitsgids is ontwikkel om konsekwente toepassing te ondersteun.

Die Erkenning

Oor die A' Design Award in Brons

Jiangmen Culture and Tourism Logo en Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Jiangmen Culture and Tourism Logo en Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Jiangmen Culture and Tourism Logo en Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Etikette: Branding, City, Culture and tourism, Logo design, Visual system
Ontwerpuitdaging: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Navorsing: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspirasie: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Projekduur: June 2019 – April 2020, Shanghai, China
Bedryfsvloei: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Spanlede: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Beeldkrediete: Ellain Li, Grace Xu， Di Tang