Cut and Paste Handelsmerk deur Lisa Winstanley

Die ontwerp Cut and Paste Handelsmerk deur Lisa Winstanley is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Goud in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

GoudGrafika· 2021

Cut and Paste Handelsmerk

deur Lisa Winstanley

Kliënt: Lisa Winstanley

Wenner van die A' Design Award in Goud in die Grafika-kategorie

78,862

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #103530

Verken Meer Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Cut and Paste Handelsmerk

Hierdie projek gereedskapstel, Knip en plak: Voorkoming van visuele plagiaat, spreek 'n onderwerp aan wat almal in die ontwerpbedryf kan raak en tog is visuele plagiaat 'n onderwerp wat selde bespreek word. Dit kan wees as gevolg van die onduidelikheid tussen die neem van verwysing van 'n prent en die kopiëring daarvan. Daarom, wat hierdie projek voorstel, is om bewustheid te bring na die grys areas rondom visuele plagiaat en dit aan die voorpunt van gesprekke rondom kreatiwiteit te plaas.

Die Erkenning

Oor die A' Design Award in Goud

Cut and Paste Handelsmerk is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Cut and Paste Handelsmerk 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Cut and Paste Handelsmerk wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Afmetings & Verpakking: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Etikette: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Produksietegnologie: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Ontwerpuitdaging: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Navorsing: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspirasie: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Projekduur: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Bedryfsvloei: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patente: Copyrights belong to Lisa Winstanley, 2020
Spanlede: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Beeldkrediete: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng