Pure Green Visuele Identiteit deur Xinqi Liu

Die ontwerp Pure Green Visuele Identiteit deur Xinqi Liu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2020

Pure Green Visuele Identiteit

deur Xinqi Liu

Kliënt: MET Creative Brand

Wenner van die A' Design Award in Yster in die Grafika-kategorie

10,674

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #100488

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Pure Green Visuele Identiteit

Pure Green is 'n visuele identiteit vir 'n hotpot-restaurantmerk in Chongqing. Die groen kleur van vars peper-hotpot word as die handelsmerkkleur gebruik, in kontras met die rooi wat algemeen in die plaaslike mark voorkom. 'n Karakterbeeld genaamd Mobee vorm die sentrale simbool van die identiteit. Mobee kombineer 'n positiewe sirkel en 'n negatiewe kruiselement. Mahjong-teëls vervang die gesigstrekke om onafhanklikheid, geheimsinnigheid en lewenskragtigheid uit te druk. Die handelsmerksimbole word oor uiteenlopende vorme en media toegepas, met die doel om die handelsmerk nader aan jong verbruikers te bring.

Die Erkenning

Oor die A' Design Award in Yster

Pure Green Visuele Identiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Pure Green Visuele Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Pure Green Visuele Identiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Afmetings & Verpakking: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Etikette: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Produksietegnologie: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Ontwerpuitdaging: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Navorsing: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Inspirasie: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Projekduur: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Bedryfsvloei: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Patente: Copyrights belong to Xinqi Liu, 2019.
Spanlede: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Beeldkrediete: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.