Grand Egyptian Museum Korporatiewe Identiteit deur Rana Gaber

Die ontwerp Grand Egyptian Museum Korporatiewe Identiteit deur Rana Gaber is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Goud in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

GoudGrafika· 2020

Grand Egyptian Museum Korporatiewe Identiteit

deur Rana Gaber

Kliënt: Rana Hossam

Wenner van die A' Design Award in Goud in die Grafika-kategorie

61,233

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #100110

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Grand Egyptian Museum Korporatiewe Identiteit

Grand Egyptian Museum is 'n korporatiewe identiteit vir 'n museum van antieke Egiptiese artefakte. Die logo is opgebou uit vyf hiërogliewe wat Egipte lees, gekombineer in 'n geometriese en eenvoudige vorm. Die langwerpige reghoekige vorm is geïnspireer deur die cartouche, 'n raam wat 'n koninklike naam aandui. Swart is die primêre kleur, omdat die oewers van die Nyl die Swart Land genoem is. Die sekondêre kleure is geïnspireer deur antieke Egiptiese juweliersware. Roboto is die hooflettertipe, aangesien sy hoeke en kurwes ooreenstem met dié van die logotipe. 'n Eksperimentele naambordstelsel is ontwikkel.

Die Erkenning

Oor die A' Design Award in Goud

Grand Egyptian Museum Korporatiewe Identiteit is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Grand Egyptian Museum Korporatiewe Identiteit 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Grand Egyptian Museum Korporatiewe Identiteit wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Afmetings & Verpakking: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Etikette: Visual Identity, Logo, Branding, Typography, Signage system
Produksietegnologie: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Ontwerpuitdaging: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Navorsing: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Inspirasie: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Projekduur: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Bedryfsvloei: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Spanlede: none.
Beeldkrediete: credits to: Shutterstock and bensound