Silver Advertising · 2020
Mitsubishi eK X (Cross) Brochure
- Silver A' Design Award 2020 in Advertising
- CLIENT: Mistubishi Motors
- Estimated Number of Design Views: 37,029
- Verification code DFA998409D · Verify this award
Colors
About Mitsubishi eK X (Cross) Brochure
Mitsubishi eK X is a brochure created for a crossover kei car. The brochure presents the vehicle as a compact model with an SUV character, active styling and low fuel consumption. The layout follows the Cute Beast concept that also guided the exterior design of the car. A bold combination of yellow and black is used to attract attention at first sight. Each function and performance feature is shown in a clear order. The brochure was made to reach customers who want to try something new.
About the Silver A' Design Award
Mitsubishi eK X (Cross) Brochure is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Mitsubishi eK X (Cross) Brochure is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Mitsubishi eK X (Cross) Brochure is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely. - Inspiration
- Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.