Platinum Interior · 2020
Rotass Haute Joallerie Chongqing Store
by Xiaobing Yao
- Platinum A' Design Award 2020 in Interior
- CLIENT: Yao Xiaobing Design Studio
- Estimated Number of Design Views: 286,579
- Verification code EB6C7D07CD · Verify this award
Colors
About Rotass Haute Joallerie Chongqing Store
Rotass Haute Joallerie Chongqing is a jewelry store interior covering 280 square meters on two floors. The renovation of an existing commercial street building uses gypsum board, steel plate mirror and white steel pipe. Gypsum sculpture in the ground floor hall expresses the brand aesthetic, while copper steps and a mirrored ceiling create an upward movement. A raised mezzanine extends the space and serves as a VIP reception area. The second floor applies church architectural symbols to add a sense of ritual, and a faceted corridor wall recalls the inside of a diamond.
About the Platinum A' Design Award
Rotass Haute Joallerie Chongqing Store is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Rotass Haute Joallerie Chongqing Store exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Rotass Haute Joallerie Chongqing Store is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Press Kit
- Unique Properties
- This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
- Dimensions & Packaging
- The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
- Tags
- Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
- Production Technology
- The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
- Design Challenge
- The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
- Research
- At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
- Inspiration
- The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
- Project Duration
- The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
- Operation Flow
- The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
- Patents
- Copyrights belong to Xiaobing Yao, 2019.
- Image Credits
- Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.
