Silver Interior · 2020
A Valley In The City Marketing Experience Center
by Song Han
- Silver A' Design Award 2020 in Interior
- CLIENT: Shenzhen Horizon Space Design Co., Ltd
- Estimated Number of Design Views: 27,719
- Verification code 9628DA49ED · Verify this award
Colors
About A Valley In The City Marketing Experience Center
A Valley In The City is a marketing experience center whose interior takes inspiration from the hills, ravines and streams of Guangdong province. Bionic forms create a modern and minimalist setting, with a ravine hidden within the urban landscape. The ravine and the enclosed houses are wrapped in white punched aluminum plates, which give the space a profile of varying layers. Window apertures are scattered across the walls to frame views along the route. A bamboo installation artwork made by traditional craft inheritors extends about 300 meters through the space.
About the Silver A' Design Award
A Valley In The City Marketing Experience Center is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. A Valley In The City Marketing Experience Center is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. A Valley In The City Marketing Experience Center is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- The space not only creates a futuristic experience, but even recaptures the well established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
- Dimensions & Packaging
- Installation artwork named Murmuring Zephyr,The length is about 300 meters.
- Tags
- Urban Ravines,Murmuring Zephyr，Estate Marketing Experience Center,Shenzhen Horizon Space Design Co., Ltd，Song Han ,
- Production Technology
- This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape. - Design Challenge
- This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
- Research
- The space design gets its inspiration from Guangdong provinces hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.The space not only creates a futuristic experience, but even recaptures the well-established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
- Inspiration
- The space design gets its inspiration from Guangdong province hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.
- Project Duration
- The project started in April 2018 in Huizhou and finished in April 2019 in Rimini, and was exhibited in Huizhou in April 2019.
- Operation Flow
- The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape. On the walls are scattered window apertures. These openings cannot only provoke your memories, but also create fine sights along the way. You can relish a garden, a space of rich layers.
- Image Credits
- Main Image: Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #1:Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #2:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #3:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #4:Photographer XuFeng Jin, Art installation area,Designer Song Han,2019.
