Camel Robot Digital Art
by Edu Torres
- Awarded April 15, 2020
- CLIENT: Camel
- 50.167
Camel Robot is a new way to show an specific brand logo for showcase purposes. It's deeply inspired by industrial machines and robotics. The design is thought-out to fit the shape of the brand logo, but in a more futuristic perspective. It's a way to play with the boundaries of a brand communication, showing it in a hi-end technical manner. The design has two levels, the outside parts and the visible interior parts, this way it can be perceived as a complex machine where each part has its own function and give the feeling that even though it's a static image the camel is alive.
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